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[10:25] Es beginnt: noyb win: First major fine (€ 1 million) for using Google Analytics

Following noyb’s 101 complaints on unlawful EU-US data transfers, the Swedish data protection authority (IMY) issued decisions against four companies and imposed a fine of 12 mio SEK (1 mio Euro) against telecommunication provider Tele2 and 300.000 SEK against online retailer CDON for using Google Analytics on their webpage. Although many other European authorities (e.g. Austria, France and Italy) already found that the use of Google Analytics violates the GDPR, this is the first financial penalty imposed on companies for using Google Analytics, despite the CJEU‘s rulings on EU-US data transfers.